With lead scoring, you can get a better idea of who is most likely to convert and who may never turn into a conversion for your business. This process helps you focus more on getting high-potential leads to convert.
Here are quick tips on the best practices from Resa Gooding and Gal Tarrab on the best approach to lead scoring.
If you need assistance on how to approach this for your company, feel free to reach out to us via email.