"Marketing automation platforms cannot work without a website. If you don't have a functional site, and I mean functional, meaning it wasn't built in 1980, and it still sits there, it has to be one of these responsive sites that can really speak to your audience today because you have to have simple things like call to actions, buttons on the side."
This was part of a conversation recorded in a podcast that I had with Doug Morneau where the topic was, Are you losing sales due to poor organization?
Listen in to this enlightening conversation that is filled with so many nuggets:
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